A North Tyneside physiotherapist is growing the team and expanding into bigger premises to act on new opportunities in the Borough as demand skyrockets, with help from the North Tyneside Business Factory.

White Rose Physiotherapy was launched in 2018 by experienced physiotherapist Ben Sutton (34).  Formerly located close to the Cobalt Business Park, an increase in customer enquiries post-lockdown has necessitated a growth in staff numbers and a move to a larger, more central location in Whitley Lodge as Ben pushes forward with an ambitious new business plan.

Ben Sutton, Owner of White Rose Physiotherapy comments: “Demand from customers was really outstripping what I was able to offer in my former clinic space.  We only had one treatment room so ideally I wanted a more multi-functional space where I could expand my team, grow my client base and help take the business into a new direction.


“I wanted to prioritise our services within the recover and relax framework so once I was able to find new premises at Whitley Lodge, I hired both an additional physiotherapist and massage therapist to come on board and flesh out the treatment options available.  Both myself and Amber, the new physiotherapist will continue to treat patients with musculo-skeletal problems, sports injuries and rehabilitation needs.  Amy, our massage therapist can offer more relaxing methods of treatment including hot stones, traditional massage or more specialist sports massage.


“We have seen such an increase in enquiries from people hoping to fix issues they may have put off during lockdown or as the pressure on NHS services has grown, clients looking to access more immediate private physiotherapy options.  After so much uncertainty over the last two years, our expansion into a bigger space and new team really gives me confidence in my plans for the business in the future.”

White Rose Physiotherapy is now fully open at Whitley Lodge and accepting new patients interested in learning how White Rose can support sporting performance, improve rehabilitation and treat a range of injuries.

Ben has worked with business advisor Lee Casey from the Business Factory to help work through the expansion plans for the business, accessing additional support through the Business Recovery Programme in the process

Ben received help and guidance from the North Tyneside Business Factory to assist in his business journey.  The Business Factory is the enterprise support programme from North Tyneside Council and is funded by the European Regional Development Fund (ERDF). Delivered by TEDCO Business Support, the Business Factory and its team of experienced advisors bring one-to-one support in the form of business planning and financial guidance to new enterprises across the Borough.

Ben continues: “Having Lee Casey, my business advisor, on hand to sound out my plans was hugely helpful and given the circumstances many business owners have faced in the past two years, a constant source of comfort.  I was also able to access additional support through the Business Recovery Programme for marketing support as well as the one-to-one business advice I needed at a time when my business needed to adapt in order to cope with varying demand.”

Introduced to help businesses cope with the business impact of Covid-lockdowns, the Business Recovery programme was funded through the North of Tyne Combined Authority’s Covid-19 Capacity Fund.

Lee Casey, business advisor at TEDCO / The Business Factory, comments: “Ben had a clear plan and long-term goal to diversify his offering with new team members and additional support to broaden the reach and services the clinic could offer.  White Rose Physiotherapy is a strong business rooted in quality treatments and skills and Ben’s enterprising attitude serves only to help him in his broader goal to grow the business whilst retaining service levels.   I wish him the very best of luck.”

For more information on the services we provide through the North Tyneside Business Factory, please contact (0191) 605 3110 or visit www.businessfactorynt.co.uk

What we offer

TEDCO offers one-on-one support provided by a dedicated team of business advisors and a range of pre start seminars available to clients who are taking the first steps into self-employment. This could be looking at an initial idea and developing it further, looking at how to start a business plan, business competitors, business marketing.

Are you eligible?

If you are looking to start and grow a business we’d love to hear from you. Our friendly team of experienced Business Advisors are on hand to take your call to discuss the support available.

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