Make 2021 the year you tick some key business goals off your list
For the vast majority of businesses, the main goal of 2020 was simply to stay afloat. The uncertainty surrounding the COVID-19 pandemic threw everything into question and forced many companies to make significant sacrifices just to remain in business.
But now that there is a new year — and hopefully new, more settled times — ahead of us, it’s time for business owners to, once again, think about more than just putting one foot in front of the other. By looking ahead to your business goals, you can refocus and get to grips with what is important to the success of your business again, evaluating what exactly it is that you’re aiming for in the long run.
However, the art of business success doesn’t just require you to make goals, it also requires you to stick to them. We’re going to take a closer look at the common pitfalls of setting targets, and how you can ensure that when you set your sights in 2021, you’re able to stick to them.
The problem with goals
Does this sound familiar to you? You have several ideas for what you would like to accomplish in your business, and a few extra ideas about how to achieve them. You hype yourself up, feeling inspired, and prepare to make the next year the one where your business really takes off.
But then, life happens. The new year shine wears off, and you fall back into your usual routine. Client demands and obligations take over, and suddenly all those great ideas you had in the tail end of December are resigned to the very bottom of your to-do list.
Why does this happen?
If this does sound familiar, don’t feel bad. You’re certainly not alone. Many of us fall into this pattern with seemingly no way out, but a small change of mindset can make all the difference.
Ask yourself: were the goals you set realistic for where you are now in terms of motivation, money and the time you have available? Are you clear on why you want to achieve these things, and did you set a timeline to give yourself that added pressure?
If the answer to any of these is no, you’ve just identified the problem.
How to set goals and stick to them
Having an end date in mind for when you want to achieve your goals by is a good starting point, but it isn’t enough to guarantee long-term motivation. After all, even the flimsiest New Year’s resolutions usually begin with the promise that “by this time next year I will…”
So it’s not just about having an endpoint and an end time in place. It’s also about mapping the journey. Break down larger goals into smaller sections, and give each of these sections their own individual timeline. If your end goal is to double your annual takings, consider how you will have moved closer to that point three months from now, or one month, or even a week.
Create a detailed action plan which outlines your route to success with as much information and research as possible. This will no doubt require some time on your part, but putting the effort in now will stand you in much greater stead for long term success in the months and years to come.