Don’t let your business growth be stunted by a minor hurdle
Starting a business is a big step, but running a business over the long term is an even greater challenge. There are many factors involved in any organisation, no matter the speciality or size, and every single one of them is essential in helping your business grow at a steady pace.
Because when it comes to business, if you aren’t moving forwards, you’re moving backwards. In order to keep up your progress after launching your brand, it’s always important to assess successes and failures before establishing new goals for the future.
With that in mind, we’ve put together this handy guide with some of our top tips for helping your business grow.
Spend time creating the perfect website
There are three golden rules for any business website: it should be professional, easy to use and in line with your brand. If you can tick all these boxes, you’re onto a winner.
However, there are other factors to consider as well. Mobile responsiveness is critical for a website to be effective, as adults spend more than five hours on their phones every day, and more than a third of adults do all of their online shopping via a mobile device.
Every page on your website needs to entice your reader to do something, meaning a clear call to action is paramount. Whether it’s to get in touch with your team, sign up to a service, join a mailing list or buy a product, a noticeable invitation is a must.
Market your brand effectively
Even if you have the best product or service in the world, people need to know about it before it can start to sell. A good marketing strategy with a healthy budget behind it is key for any small business, helping to build awareness and ensure sustainable growth in the long run.
Think not just about how much you are going to spend on marketing but also which channels you are going to use. Do your customers like to use social media or are they more likely to be receptive to email marketing? Would they search for your product or service on Google or might they read about you in a magazine?
These are all considerations that require careful thought and depend on the age, background and buying preferences of your target market. It’s also worth bearing in mind that you may want to utilise marketing channels that offer you insights and have clear metrics – something that is often easier with digital marketing than print.
Remember, advertising to the wrong channels for your business is like shouting into an empty room – one you have to pay to spend time in.
Focus on customer retention
While expanding your audience is important, growing a business isn’t just about finding new customers, it’s about satisfying the old ones too.
Focussing on customer retention can create a loyal customer base for your business which is invaluable, as an honest testimonial from an existing customer is worth a thousand soapbox speeches from the brand itself. From clothes shopping to booking a holiday, buyers are far more likely to be swayed by the words of another consumer when searching for a brand to use.
That’s why it’s important to give your customers the option to share their thoughts about their experience with your business. Utilise online reviews, social media comments and email marketing to see what your customers have to say, and consider offering incentives to them for sharing their thoughts.
Want to take steps to help your business reach the next level?
The team at TEDCO Business Support has helped thousands of businesses to reach the next level, supported by the European Regional Development Fund (ERDF), don’t be afraid to ask us for help.
Get in touch with our team today to see how we can help you. Give us a call on 0191 516 61 02 or drop us an email at email@example.com