A new marketing intelligence platform has launched from its North East base thanks to TEDCO Business Support and Virgin StartUp.
Marketing Engine, an innovative SaaS platform which gives marketers and business owners a chance to plan, share and measure marketing activity in one visual dashboard has been launched by Kieron Goldsborough and Aimee Muirhead. The new cloud-based marketing intelligence platform will plot multiple data sources and marketing activities in one place to support in-depth analysis of which activity is making the most impact to a business’ bottom line.
Kieron and Aimee were supported in the development of Marketing Engine by specialist technology lawyers at Ward Hadaway and accountants at RSM. The entrepreneurial duo also accessed a low-cost business loan from Virgin StartUp, the enterprise programme designed to help new ventures access government-backed start-up finance which is delivered in the North East by TEDCO Business Support.
Kieron, who also owns Narrative, a marketing agency based in Sunderland, said: “We are delighted that we are able to launch Marketing Engine which would not have been possible without the support of Matt and the team at Ward Hadaway and Richard and the team at RSM, who weren’t just our lawyers and accountants, but added a real in-depth knowledge of our intended market, and helped to challenge and test us on our commercial model and strategy.
“It was so important to have sector specialist advisors, given that our background is in marketing rather than software, and the support of their networks and potential customers has also been invaluable.”
Aimee added: “We created the first version of Marketing Engine in a colour-coded spreadsheet which was 12 pages long when printed, and it’s great to see this initial vision become a reality. Thanks to TEDCO, Virgin StartUp and the entrepreneurial community of the North East for all of the support and funding we’ve received.
“We’re thrilled to finally share the product with marketers and business leaders, and we have been overwhelmed by the readiness of professionals and businesses across the region to engage with us and find out more. Hopefully this is the start of a really exciting journey for the platform.”
The Marketing Engine platform was named start-up of the week by Virgin StartUp in May and was developed in collaboration with Nebula Labs, a software house recently named in The Journal’s 35 under 35 one of the region’s companies to watch in the ‘18 for 2018’ list.
Tracy Clarkson, business advisor at TEDCO Business Support comments: “The marketing engine has been borne out of sector specific knowledge and a clear understanding of need when it comes to this kind of digital tool for the marketing industry. With a strong focus on supporting the need for analysis when it comes to justifying marketing budgets, this is a digital tool with a strong future.
“I was delighted to work with Kieron and Aimee to get the business investment ready to apply for their Virgin StartUp low-cost business loan. By seeking the right support and understanding the value of external advisors when entering into a new area of business activity, I believe Marketing Engine has an exciting future ahead – I wish the team the very best of luck.”