“Motivation is the art of getting people to do what you want them to do because they want to do it.” Dwight D. Eisenhower.
As a business owner or leader your staff is one of your biggest costs and potentially is one of your best assets if you create an engaged culture amongst your employees and sub-contractors to such an extent that they do things beyond what is expected of them.
Poor internal communication in a business organisation leads to a lack of company direction and understanding of core messages.
Effective communication needs the buy in of all members in the organisation, from staff, and office managers to boardroom executives.
Do your team really understand the core values?
Do you communicate with each other effectively?
How valued do you think your people feel?
What are your key drivers?
How effectively do you work as a team?
Perhaps it’s time to take time out and take stock of where you are and most importantly where you are going.
This will mean investment of time, but as people are your most valuable resource it could be money well spent.
It may be that your staff feel a little jaded and lethargic, if so it’s time for a spot of invigoration! Take the lead and energise and refocus your team. Take positive steps to move people (including you) out of their comfort zone. The new financial year is an excellent opportunity to provide a clear steer on your business goals and the standards and behaviours you expect.
Spending time analysing both the positives and the tensions in your team can be enlightening and productive. Make sure that everyone is on board and listen to their views and ideas.
Give individuals in your organisation the opportunity to reflect upon and discuss your business and ambitions.
This approach to internal communication and employee engagement gives you a much better result compared to conventional top down strategies. It ensures a clear understanding of your vision, values and mission and spreads a high level of commitment to your brand and across your workforce. Make sure that you are committed to giving support to anyone who needs it, whether that means formal training, coaching or perhaps a bit of confidence building.
By engaging staff with vision and values they can apply them in their day-to-day work, it is a fact that organisations that have a strong communications function outperform those that don’t.
A highly engaged team or employee will consistently deliver beyond expectations and will have a sense of belonging or a strong bond with the company or a brand. This creates a ripple effect that results in a great atmosphere in the organisation and real buy in from your staff, giving you competitive advantage and bottom-line benefits.
In the words of Virgil, “they can because they think they can”.