Content is essential to building brand in today’s commercial landscape. If you want to get noticed you need to be building relationships with people by giving them a flavour for what it is you stand for. From social media posts to email marketing campaigns, business content can take many forms, but an on-site blog can often act as the hub for your brand’s identity. This is your opportunity to show your customers who you are as a business, what you stand for and what you have to say.
92% of content marketers use blog content as part of their promotional efforts, so any business that isn’t optimising their blog content is missing a trick. Luckily, we’ve got you covered. Here are seven top tips for making the most of your business blog content.
Consistency is key
It might be tempting to create and upload all your content in one go so you can tick it off your list, but research suggests it’s much more beneficial to stagger your content so that you’re posting more regularly — such as one post a week rather than four posts at the beginning of the month followed by radio silence.
Keywords improve rankings
You don’t want to post quality content that nobody reads, so you need to find ways to help people discover your blog. The most effective way to do this is by including keywords. Part of SEO (or search engine optimisation) involves including words and phrases in your content that interested parties are likely to be searching for. You want to keep it general enough to fit with a lot of searches, but not too general that you’re pitting your content against 100,000 other online articles.
Quality over quantity
Most experts suggest that online content should be at least 300 words long, while one study by Impact found that the top 10 search engine results contained articles over 2,000 words. Other experts, however, state that between 500-800 words promotes the highest levels of readership. In the end, make sure you opt for quality over quantity. This is what will keep people coming back to your blog.
Visuals elevate any content
Research suggests that individuals retain 65% of information when visuals are paired with written content, compared to just 10% when content doesn’t contain any visuals. Try to include images, videos or infographics in the majority of your content.
Customer opinions matter
You may have strong ideas of what you want to write about, but it’s also important to listen to what your readers are saying, as their queries, comments and even their complaints can act as a goldmine of blog topics. This is how you know you’re creating content that your customers will actually want to read.
The more the merrier
Writing a high quality business blog takes up a lot of time. Between thinking up topics, writing the content, uploading it and promoting it on social media channels, it’s all too easy for blog maintenance to eat into your daily schedule. You may also find that you’re running out of ideas of things to write about, which is why an extra pair of hands and a fresh pair of eyes should always be welcome. Include a section on your website inviting people to write for your blog – they may come up with great content you’d never have even considered.
Get inspired by the industry
A blog stops being engaging very quickly if you only use it to shout about your business perks and successes. Instead, scatter your own business news amongst wider industry happenings and advice relating to your services. If you’re a property developer, create posts with interior design advice, or updates on the property market. This will convey the impression that your business genuinely cares about its customers.
Our clients are invited to submit a blog post for the TEDCO website. If you are interested, contact Janice Ross for more information. You could be one of the thousands of businesses that we’ve helped start and grow supported by the European Regional Development Fund (ERDF).
Whatever you are seeking help for, TEDCO Business Support are here to help. Get in touch with one of our experts today by calling 0191 516 61 02 or drop us an email at email@example.com