A 24 year old fitness entrepreneur is making exercise a family affair with a new business venture to help busy mums, thanks to support from North Tyneside Council’s Business Factory.

Madeleine Cordukes from North Shields has set up Slinga Fitness – a fitness business dedicated to helping busy parents combine fitness and childcare.

The mum of two year old Georgina was at university studying a business management degree when she first came up with the idea of bringing babies into the gym and two years later with the help and support of The Business Factory, delivered by leading north east enterprise agency TEDCO Business Support, Slinga Fitness has now been launched.

Madeleine, who is a qualified personal trainer and pre-and post-partum fitness instructor, is an advocate of using ergonomic baby carriers as part of a regular routine to help parents struggling with the ability to access classes by making babies part of the exercise itself.

Madeleine comments: “The idea for Slinga Fitness initially came after hearing from some friends who had just had children how hard it is to schedule exercise around the demands of childcare. When my own daughter came along two years ago, the idea just gained momentum and I started working towards a range of fitness qualifications with the ultimate aim of setting up Slinga Fitness as a fully qualified personal trainer.

“My classes are unique as I encourage mums to use baby carriers so that when exercising their baby is firmly with them at all times. Using baby carriers has a range of benefits of course, the closeness calms the baby and the range of motion and exercise we do in class is fun and interesting although more often than not the activity can send smaller babies to sleep!

“Baby-wearing fitness means you have a good range of motion but your baby is safe with you at all times. The classes are by no means easy – they are a gentle introduction to exercise post-birth but the intensity does increase, particularly as the baby gets bigger and the extra weight makes workouts much more challenging.”

Madeleine runs each class with her own daughter, Georgina, in a carrier and has now ordered a range of new ergonomic carriers for class attendees to use which could take the weight of children up to 2.5 years of age to help broaden the appeal of the classes to parents with older children.

Madeleine has ambitious growth plans and has been assisted in her start-up journey by The Business Factory which to date has helped more than 3,000 people living in North Tyneside to set up their own businesses.

Madeleine continues: “My plan from day one has been to grow the business and my business adviser has been wonderful at helping me to look at the opportunities to expand in the future. She has really made me consider every aspect of the business, from short-term opportunities to long-term challenges so I feel ready and prepared to take-on the challenges of running my own enterprise.”

Nicky Gray, TEDCO Business Advisor based at The Business Factory commented: “Slinga Fitness is a truly unique business concept that offers a fitness solution to a target market that is both well-considered and cleverly executed. It was a pleasure working with Madeleine to refine her vision and provide the right type of business support she needed to understand the demands of self-employment and how to run and grow an enterprise.”

Cllr Bruce Pickard, Deputy Mayor at North Tyneside Council added: “The Business Factory supports a wide range of businesses but I am delighted to be able to help a start-up business which will improve the health and wellbeing of local residents – something North Tyneside Council wholeheartedly supports.”

Since The Business Factory was launched, its team of business advisors have helped more than 3000 people to consider starting their own business by giving practical support on the real issues facing start-ups such as marketing, sales techniques and ideas development.

The Business Factory has now expanded its remit and will provide support for exiting smes as well as new start-ups. It will continue to operate out of the North Tyneside Business Centre in North Shields. Anyone thinking of starting their own business or looking to grow their existing company should contact 0191 349 9799 to arrange an initial appointment with one of the friendly team of business advisers.

What we offer

TEDCO offers one-on-one support provided by a dedicated team of business advisors and a range of pre start seminars available to clients who are taking the first steps into self-employment. This could be looking at an initial idea and developing it further, looking at how to start a business plan, business competitors, business marketing.

Are you eligible?

If you are looking to start and grow a business we’d love to hear from you. Our friendly team of experienced Business Advisors are on hand to take your call to discuss the support available.

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