If 2020 has taught us anything, it’s that nothing is set in stone. That’s why thinking ahead is so important for small business owners.
With the end of the year fast approaching, now is a great time to reassess your business goals and think about the future. Whether you’re preparing for the festive season, planning for the next 12 months, or looking even further ahead, here are some of the best ways to get started.
Use data to propel you through the festive season
This year has certainly been unique, but one thing remains true: people will be looking to shop for Christmas. In light of the COVID-19 pandemic, the vast majority of this will take place online, so utilise your data so that you know what to expect. Understand your holiday traffic trends to create the most appealing deals for your customers, optimising your SEO and PPC in the process.
Revisit your business model for 2021
Every business, big and small, has had to adjust this year. And while this has been tough for many, it is also an important skill to practice. Entrepreneurs need to continue to evolve in 2021, exploring the most important and profitable aspects of your business and finding ways to push them further in the new year.
Use social media to bring people together
People want to feel like they are part of a community, and this is true of the brands they choose. Creating a sense of togetherness among your customers is a great way to promote repeat custom, but achieving this can be difficult in an age of quarantines and social distancing. That’s where social media comes in. Revisit your social strategy to prioritise loyalty and communication.
Build organic links
Organic links are useful for any business looking to bring more traffic to their websites, but you can’t always control where other website owners choose to send their readers. That’s why networking is so important. Creating guest post opportunities and reaching out to brands and blogs in your field will help you build up a network of likeminded online hotspots which see the value of what your business has to offer, and are more than happy to share those values with their readers.
Tell your story
Storytelling is becoming more and more intrinsic to customer loyalty. People are increasingly taking the time to research the ethics behind the companies they consider shopping with, so being able to put a face and a story to your brand is key. This is where being a small business can really benefit you. On the whole, customers are much happier investing their money in a local start-up than in a mass corporation.
Learn from COVID
The pandemic has been more than a little tough for businesses across all industries, but the many hoops we’ve all had to jump through in order to stay afloat during this difficult time have taught us all a lesson in flexibility and resilience. With many brands having been forced to strip their business back to its bare bones to survive, you should now have a clear idea of what the most important aspects of your business are. This means you know what to focus on both over the festive season and as we move into whatever surprises 2021 has waiting for us.
Here’s another way to move forward with your business in 2021: ask for help when you need it. Let TEDCO Business Support provide the advice and guidance necessary to ease your brand’s journey towards long-term success.