They say no man is an island, but solopreneurs are as close as it gets
Many people dream of successfully running their own business. With flexible work hours, no boss to answer to, and the chance to do things on your own terms, what’s not to like? But all good things must come at a price, and being in the driver’s seat of your business can make it more difficult to motivate yourself without pressures coming from overhead.
This is especially true if you’re a solopreneur, or an entrepreneur who is running your business essentially by yourself. Staying motivated and engaged is important in any work situation, but especially when the success of your business rests entirely on your shoulders.
With that in mind, here are some of our top tips for staying motivated as a solopreneur. Let’s take a look.
Make sure your business complements your lifestyle
As much as we all try to maintain a work/life balance, when you run your own business it is inevitable that the two will occasionally overlap. That’s why it’s crucial that your business both complements and reflects your own interests and lifestyle. Find a business idea that actually appeals to you, rather than just something you think might garner attention.
Create a schedule that works for you specifically. If you enjoy unwinding or socialising after work, create a schedule that leaves your evenings free. If you’re a single parent, break up your work day to allow yourself the chance to complete any necessary errands.
Apply the Goldilocks way of thinking
It can be tricky to adjust your mindset when working as a solopreneur, especially if you’re used to the typical corporate atmosphere. Keep reminding yourself that there is no one setting or monitoring how much work you need to do, so it’s up to you to put steps in place in order to avoid both slacking and burnout.
This is where the Goldilocks way of thinking comes in handy: not too hard, not too easy, but just right. Give yourself enough challenges to keep the work consistent and exciting, without taking on too much too quickly and exhausting your energy resources.
Why not? You’re the guaranteed Employee of the Month every month after all. Rewarding yourself for a job well done is a great way to keep motivation levels high when completing your tasks.
Rewards will look different to every solopreneur, depending on what appeals to you. For some, it might be buying yourself something you’ve had your eye on after reaping the financial rewards of a job well done. For others, it might be smaller scale. For example, a consistent hour of work could give you 15 minutes to read that book you’re currently obsessed with, or take a calming walk around the block.
Make a business plan
If you fail to plan, you plan to fail. A business plan is absolutely essential to any business, but especially one where you are in charge of everything. Without a clear plan in place, it’s all too easy to become flustered, confused and overwhelmed by all the balls you’re currently juggling. So make sure you put the time and effort in early on to make things easier for yourself in the long run.
Don’t go it alone
And finally, just because you’re a solopreneur, doesn’t mean you have to do everything by yourself. Outsourcing services and business support organisations are there to make things easier for people exactly like you, so never feel like you have to suffer in silence if things aren’t going the way you want them to with your business.