As the world’s leading B2B social media site, a good LinkedIn audience can translate directly to new clients and partnerships
Social media has become intrinsic to modern society, especially from a business perspective. Gone are the days when brands could just ignore the need for a digital presence, as building an online audience is a vital aspect in improving your reputation and success.
There are plenty of platforms out there that can help you to reach new customers – from Facebook and Instagram to Twitter and TikTok. But when it comes to connecting with other brands and businesses, LinkedIn is by far the most widely-used and influential platform out there.
Luckily, if you want to make a splash on LinkedIn, there are some simple steps you can take to improve your profile and get noticed by potential clients.
Take the time to communicate
Your LinkedIn company description is likely to be the first thing potential clients read about your business, so make sure you include text which highlights your brand’s personality, message and USP. Think about what might be important to a consumer who is interested in your business – what makes you stand out from the crowd and what benefits you can offer them? Speak directly to the people who visit your page, and tailor your copy to their interests.
Of course, in order to communicate with your audience you first need to know who your audience is. By exploring past clients, recent site visitors, social media followers and competitor followers, you can gain a wider understanding of the demographics interested in your business.
Stay up to date with your industry
When browsing LinkedIn, most people are looking for expertise, so your page is a chance to show off how much you know about your industry. Your profile is a fantastic opportunity to build legitimacy and trust by sharing your company’s achievements and milestones, but it’s also a chance to show that you are engaged and interested in the industry as a whole, by sharing news from other businesses and researchers.
Create content that’s unique
Simply put, a great LinkedIn profile needs great content. Your posts need to be concise, regular and relevant to your audience. This will help you catch their attention and keep them engaged, and once you’ve established your business page as a great source of content you’ll find yourself getting more and more returning visitors who are much more likely to be converted into customers. Aim for healthy mix of different kinds of content: images, videos, blog posts, company updates, industry news and general commentary on current events relating to your business.
Get to grips with the basics of SEO
It’s no use having great content if nobody actually reads it. SEO is a huge part of producing successful online content, and your LinkedIn profile is a chance to use this to your advantage. Find keywords relevant to your industry and incorporate them into your content and posts, helping more interested parties find your business easily.
Use LinkedIn analytics
Analytics will not only help you understand who your audience are, but they can also determine which kinds of content are getting the most positive reaction and engagement. Key information about your demographic will allow you to communicate directly to them, maximising your chances of peaking their interest. You can then evaluate how your content is doing and gain a clearer understanding of which content is the most successful. This will help you curate successful future content based on past performance, therefore meeting goals and evolving your key demographic.