It may not be business as usual right now, but there are still ways to push forward
There’s no doubt that we’re in the middle of a very strange and anxious time, especially for small businesses. The spread of the coronavirus has put everything on hold and turned every industry on its head, leaving many brands stuck in a rut and unsure where to go next.
Because we’ve all been ordered to practice social isolation where possible, people aren’t necessarily buying products or using services as they would normally be. What’s more, the government orders mean that, even if there is a demand for your product, you may not be able to deliver it.
But there are still ways to be productive during this time of social isolation and uncertainty. Here are a few simple things you can do to keep work ticking over and prepare for the future.
Think ahead to your next steps
Things may be slow right now, but it’s important to bear in mind that, eventually, things will start picking up again. And when this happens, you don’t want to be taken by surprise. Consider what stage you want your business to be at when all this is over: are you hoping to simply stay afloat? Are there services you can offer clients to tide things over?
Think about the tasks you’ve been wanting to complete for ages but haven’t had the time, whether it’s a personal project or even organising documents. Consider even the smallest ways you can use this time wisely.
Communicate, communicate, communicate
We may all be physically isolated, but that doesn’t mean you should cut off communication altogether. In fact, you should be doing the opposite – communication is key right now.
Your clients and customers will be just as uncertain as you are about the future of your business, so be sure to keep them up to date. The very least you can do is post a general announcement about the services you’ll be offering during this time, but you should also reach out to clients individually to reassure them.
Create structures and procedures for your communications. Put automatic responses in place where necessary with information on where you can be reached.
Don’t be afraid to ask for help
No man is an island, and no business is either. The government has put plenty of support in place for businesses and brands of all sizes, so take it if necessary.
You also need to reach out to others during this time. That might mean other entrepreneurs you know who are in similar situations, or it could simply mean family, friends and loved ones. People are not meant to endure hardship alone, so don’t be afraid to ask for help of any kind – be it financial or emotional – if you need it.
Put yourself first
If you aren’t operating at your best, your business won’t be either. Sometimes, the most productive thing you can do is take a little time for yourself. Maintain a balanced diet, set a regular sleep schedule and give yourself time away from your to-do list in order to relax.
If you do this, you’ll find the experience of isolation much easier, and you’ll feel more energised when it comes to completing the business tasks you currently have on your plate.