It’s time to get back to basics with your entrepreneurial skills

To be a success start-up business owner, you need to play a number of different roles. You need to be a decisive leader, a tech guru, a network pro, a forward-thinking entrepreneur and so much more. And while this can be exciting, it can also be a lot of pressure, and leave new business owners feeling like they don’t know where to start.

That’s why we’re going back to basics and looking at exactly what new up-and-comers need to keep in mind in order to succeed in their industry. These are the 4 golden rules that every new start-up business owner should know.


Know your industry and market like the back of your hand

According to CB Insights, the number one reason why businesses fail is because there’s no market for what they’re offering – or similarly, the service or product is simply being targeted at the wrong market. So your first step should be to double- and triple-check that there will potentially be interest in your services.

How do you do this? By researching your industry incessantly. Explore competitors, look at online reviews, know your target audience and see what they’re looking for based on social media and social listening. Once you know who you’re aiming your products at, you can start connecting with them on social media.


Communication, communication, communication

You might think you have the best business idea in the world, but if you can’t communicate it effectively with others, it’s unlikely to go far. Whether you’re applying for funding or trying to garner support, being able to convey your start-up’s message and USP concisely is key.

Even during the daily grind of your business, you’ll need to be able to communicate with both clients and staff. Customers want to know exactly what you can do for them, and you’ll have to be able to communicate this to them clearly and enthusiastically.

Understand what your business is all about, then learn how to phrase this in just a few key sentences. When you can communicate confidently, you’ll immediately knock down several common obstacles faced by new businesses.


Find the right team to provide support

No successful business is run by just one person. No matter how efficient you are, you can’t oversee every aspect of your business by yourself, or you’ll risk a case of entrepreneur burnout. This is why assembling the perfect team of employees is a must.

Depending on the size of your business, this might mean a handful of staff members of just one more person to share the load. Whoever they are, make sure you do your best to keep them around for a long time. Retaining good employees is far easier than constantly finding replacement staff members, so be sure to get to know your team personally and find out what is important to them.


Learn to adapt

You can plan as much as you like, but one thing any new business owner will quickly learn is that things don’t always go to plan. You need to be able to adapt to new situations quickly and effectively, making the most of opportunities, taking risks, and ensuring damage control when things go wrong.

In fact, the best entrepreneurs are those who learn to see trends coming with plenty of time to prepare. This comes from knowing your industry inside and out, allowing you to predict coming consumer behaviours.

These tips may not be an exhaustive guide for new business owners, but they are essential. By bearing these factors in mind, you’ll significantly increase your chances of finding success as an entrepreneur.


Do you have a business that you’d like to get off the ground? Let TEDCO Business Support help you reach new heights. Get in touch today by calling 0191 516 61 02 or drop us an email at

What we offer

TEDCO offers one-on-one support provided by a dedicated team of business advisors and a range of pre start seminars available to clients who are taking the first steps into self-employment. This could be looking at an initial idea and developing it further, looking at how to start a business plan, business competitors, business marketing.

Are you eligible?

If you are looking to start and grow a business we’d love to hear from you. Our friendly team of experienced Business Advisors are on hand to take your call to discuss the support available.

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©2018 TEDCO Business Support Ltd. All Rights Reserved. View our privacy policy Company Number: 08568533 | TEDCO Business Support Ltd | VAT No. 169 8629 44 GB. North East Business and Innovation Centre (BIC) Wearfield, Enterprise Park East, Sunderland, SR5 2TA, United Kingdom.